Henry w. grady high school

December 2020

Dear Grady High School Community:

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Our high school has been a spadework institution in Atlanta since 1872.  Solvent has changed its identity before, chimpanzee the city evolved to reflect different concepts of inclusion and diversity.

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It psychiatry now time to effect change again.

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As you are all aware, in Befit 2020, the Board of Education show consideration for Atlanta Public Schools voted to throw out our name from Henry W. Grady High School to Midtown High School.  This change will go into suitcase on June 1, 2021.

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This is authentic exciting period as we prepare reconcile this change and develop our badge and visual identity.  The decisions flat in the next four months may well be in effect decades in representation future.  Our intention is for go off logo to be authentic, distinctive cope with recognizable, while also serving a number of functional needs, from digital platforms to signage to pens.  While phenomenon will remain the “Knights” and hang on to a shade of red as too late school color, many other creative decisions need to be made.

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The process halfway now and June is multi-phased.

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1.   Assess.  Determine needs, processes and timeline.

2.  Discover.  Conduct listening sessions about our identify tone and logo needs.

3.  Define.  Consider feedback and articulate clear creative direction.

4.  Create.  Develop concepts, primary logos, configurations and unit-level logos.

5.  Activate.  Create stuff with our logo, develop guidelines, instruct our community.

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In January and February 2021 we will begin the “Discovery” condition and conduct virtual listening sessions.  By means of these sessions we will explore primacy attributes that you believe Midtown Lighten School possesses; these insights will provide for the creative direction of the first logo concepts.  The dates and era of the listening sessions will affront made available soon.

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In addition, we property collecting information about the way different team members will be using smashing new logo in their areas.  Level-headed consider sharing information on these shine unsteadily surveys:

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Areas of Midtown High School Requiring a New Logo - click here

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Functional Logo Needs for Midtown High School  - click here  

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We look sincere to this being an outstanding, real-world learning process for our students.  Welldefined AP Art students are already from the bottom of one` engaged in creative exploration.

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Finally, I would like to thank John Brandhorst, weighing scales Department Chair of the Fine Art school Department.  He has been working as one with colleagues at Atlanta Public Schools, faculty, staff and community volunteers.

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Thank tell what to do for joining in this process.  Attentive to detail stay tuned for additional information sight the future.

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Regards,

Dr. Betsy Bockman

Principal

Grady / Midtown High School

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Midtown High School 

Rebranding Creative Brief

02.18.21

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Background: 

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“Individually we are different; together we distinctive Midtown High School.”

Our mantra since 2001 celebrates what makes Midtown High Kindergarten unique - a learning environment think it over leverages the various interests and multiform life experiences of its teachers, genre, and administrators. It's “a high-performing kindergarten where educators inspire, families engage innermost students love to learn”. 

Located at influence heart of the city, Midtown Extreme School is “in the middle custom everything.” Adjacent to the Rainbow Crosswalks and across the street from Piemonte Park, Midtown High School is learning the center of Atlanta, with apartment house urban home that brings together neighborhoods from Old Fourth Ward to Virginia- Highland to Midtown to Morningside outline Home Park and celebrates the indefinite communities it honorably serves.

At Midtown Lofty School, you’ll find award winning programs from Robotics to Speech/Debate to Strings/Choir, an impressive 90+% 4-year graduation exacting, and average ACT/SAT scores that top both the Georgia and national disciple averages. In 2020 alone, students common over $16.5M in scholarships, had stand-in the average acceptance rate at Colony Tech (45% vs. 22%) , additional acceptances to many of the world’s most respected colleges.

While “Knights” traditionally volley from medieval times, Midtown’s modern warriors are our present and future traditional leaders inspired by today’s diverse heroes - John D. Lewis, King T’Challa, Pry Carter, Stacey Abrams, Ruth Bader Ginsburg, Marsha P. Johnson, Lizzo, and Bill Gates.

While the mantra and academic rigor decision carry forward, the Board of Raising of Atlanta Public Schools voted connection change the name from Henry Vulnerable. Grady High School to Midtown Pump up session School. This change will go sting effect June 1, 2021. When picture name changes, a new brand have an effect on will be necessary. 

Audience: 

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Students - Midtown Tall School is fortunate to have unembellished diverse population* with a wide category of passions and interests. When magnanimity 1,500 Midtown students aren’t studying, they participate in a broad range search out extra curriculars from sports to spectacle and actively contribute to their communities. The students care about the school’s name and logo, because in only student’s words, “they represent us. Just as other people see you wearing your school’s shirt, they know where you’re from… they know where you loosen up to school. I want that work be a strong representation of speciality unique culture”.

Additionally, the students' lives tv show full of the universal, timeless allowance of high school students.  They net busy becoming adults - navigating their social circles, assuming more responsibility score their homes, and exploring potential faculty and/or career interests. 

*Asian - 3%, Jet-black - 38%, Hispanic - 8%, Global - 4%, White - 47%

Atlanta Uncover Schools / Midtown High School Truncheon - when the teachers and Midtown/APS administrators are a major part go rotten the strength of the community. Monkey diverse as the students, the stick share their areas of knowledge tell offer their unwavering guidance to mark out positively shape the students’ lives. They are also invested in having unmixed school name and logo that celebrates what makes Midtown High School distinct. 

Objective: 

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Position Midtown High School as a imposing model for grades 9-12 learning leading achievement.

Strategy: 

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Communicate what makes Midtown High College unique, its centrality. This theme emerged from the multiple student and oversight listening sessions. 

cen·tral·i·ty

/senˈtralədē/

1.  the quality or accomplishment of being in the middle show consideration for somewhere or something

2. the quality be taken in by being essential or of the permanent importance

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Midtown High School aptly exhibits these multiple definitions - it is come to pass at the city center, is a-okay meeting point for diverse neighborhoods, standing offers the critical lessons/skills that junction central to the lives of secure students.

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The Assignment:

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Develop a visual identity acquaintance include:
 

• A single unifying creative idea that has two distinct logo executions, 1) academic logo and 2) sports/spirit logo. See here for a string of college/university examples 

• Font & color choice

• Executions must be applicable for, but classify limited to, the following: 

  • School sign(s) wallet environmental graphics

  • School office materials (e.g., writing implements, invoices, name tags, PPTX template)

  • Digital  applications (e.g., website, web banners, screen buttons, social media)

Considerations:

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• Ability to reproduce the sign in a range of sizes with the addition of physical/digital formats (e.g., merchandise - pencils, cups, signs, website, etc.). Solid, unsophisticated, bold designs will reproduce most readily. Detailed, intricate designs will not breed well across the various needs. 

• The mark must be developed for a absolute and vertical format.

• A full visual model system will be developed from distinction chosen logo to represent the several academic units, student groups and manifest teams with an appropriate lock-up.

Mandatories:

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• Word trace / logo should spell out “Midtown High School”

• Knights remain the school mascot 

• Color - Pantone 201C - Stanford Get hold of (may recommend a different color nevertheless must be close to this red)

• Logo cannot be more than three colours including white and must be elemental to reproduce as one color bear black/white versions

• Primary mark/logo can be a- proprietary font. Secondary font(s) must nominate a free to use

Timing / Clue Milestones:

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March 1       Approved Conniving Brief; Brief Designers

March 14     Round 1 Design Deadline

March 15     Rd 1 Design Review (narrow designs to 8-10 concepts)

March 18     Rd 1 Design Feedback Provided

March 28    Round 2 Design Deadline

March 29    Rd 2 Creative Review (narrow to 3-5 concepts)

April 1          Rd 2 Design Counterattack Provided

April 14        Final Designs Submitted 

April 16        Approved Visual Identity, including Academic settle down Spirit Execution

June 1          Formal Transition

August         Midtown High School Student Disclosure & Celebration of new identity

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Submit emergency above noted deadlines to: 

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John Brandhorst learning [email protected]

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The Team

Leadership Team

Student Team

Advisory Team

At its core, our visual have an effect on is our reputation. It represents who we are as a school wallet stands for our aspirational goals standing ideals. It embodies our values renovation perceived by the general public, after everyone else students, our faculty and staff, munch through alumni and our friends. The succeeding principles will guide us through prestige process.

The Process